PBI CLE – Mastering persuasion is one of the most valuable skills a trial attorney can develop. This dynamic CLE program brings together a panel of seasoned litigators and trial advocates to explore the art and strategy behind effective courtroom advocacy—from the first interaction with a jury through closing argument. Through practical insights, real-world experiences, and lessons drawn from high-profile litigation, presenters will examine how strategic choices at every stage of trial can strengthen your case and enhance your ability to connect with judges and juries.

Attendees will gain practical guidance and actionable techniques in key areas of trial advocacy, including:

• Crafting a powerful and purposeful voir dire to identify favorable jurors and uncover bias
• Adapting opening statements and trial presentation strategies in challenging environments
• Effectively cross-examining technical and expert witnesses to simplify complex testimony and expose weaknesses
• Delivering persuasive arguments on damages while navigating the ethical boundaries of zealous advocacy

Whether you are a seasoned trial lawyer looking to sharpen your courtroom approach or a newer practitioner seeking practical techniques you can immediately apply, this program will provide valuable tools to help you become a more persuasive and effective advocate for your clients.